Client - Elmhurst 1925

Agency - Humid Creative

Project - 20x20 / 10x20 Booth

Role - Lead Booth Designer

Tools - Solidworks / Keyshot / Adobe Suite

Elmhurst 1925 needed a tradeshow booth for the start of their new modern non dairy milk brand.

They wanted consumers to be able to experience their variety of products in an engaging way that

would adapt to new products being developed and different show venues. The booth was designed to

break down from a 20x20 to 20x10 to allow Elmhurst to display at more shows without the costs of

a 20x20 space at every event. The flow of buyers was mapped out to make sure there was an ideal

set of space between each interaction in the front of the booth to the back of the private meeting

space. Design details include a custom barista station with a built in water system, private meeting

space with flip top benches for storage, new product station to highlight the most recent products,

greeting counter with a custom fabricated cooling trough to make pouring samples quicker, and built

in electrical to mount the beautiful split flap display. Every last detail from crown molding to shaker

style panels were designed to give them the most functional and beautiful space to display their

product and entice new buyers.