Shimano CABDA 2020 Build -

With Interbike gone Shimano decided to make a big presence in a 30x30 space at the CABDA bike events. They needed a setup to represent their four main brands and give storage for their workers but breakdown to ship easy. The platforms were developed to break apart and fit on a few pallets. Each bike platform has a different material fill, dirt, gravel etc. to represent a different bike category. All designed to be sleek and modern with just enough wood grain to make Shimano feel right at home.